News

UK: Pernod Ricard To Question Bacardi's Student Bar Deal

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

MORE

Pernod Ricard is to check the validity of a decision by the UK supply company to the country's student population to stock only Bacardi-Martini white rum, in essence banning Havana Club, from the National Union of Students (NUS) bars.This is yet a further twist to the ongoing saga between the French wine and spirits giant and Bacardi over the Cuban rum brand. Under the agreement, the National Union of Students Supply Company Ltd., in which the NUS owns a 25% stake, has decided to sign a "sole supply deal" with Bacardi worth £625,000 to sell its white rum at all student venues."From what we understand is that 95% of the white rum sold through student bars was Bacardi-Martini. This contract has now exceeded this figure to 100%. We will naturally be checking this deal to see if it contravenes EU regulations," a Pernod Ricard executive told just-drinks.com.He did admit, however, that legally it might be difficult to successfully launch an anti-competitive case. "It will be difficult under law to prove a monopoly of a specific category of people, in this case students," he said.The NUS has issued a statement distancing itself from the deal, claiming the supply company "was not directly affiliated with the NUS, and has nothing to do with our own stance," a spokesman said.Bacardi refused to comment on the agreement.


Related Content

Bacardi's Bacardi Gran Reserva Diez - Product Launch

Bacardi's Bacardi Gran Reserva Diez - Product Launch...

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig...

"Havana Club is a kind of rebel brand. It is important to protect that" - just-drinks meets Havana C...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?