Pernod Ricard's South Africa subsidiary has won exclusive rights to market the wines from the Lanzarac winery.

At present, about 80% of the 30,000 cases of wine produced by the Stellenbosch-based winery is exported, but Lanzarac's owner, Cape Town businessman, Christo Wiese, who also owns Lourensford Wines and has extensive shares in KWV, would like to extend the domestic market.

Lanzarac and Pernod Ricard are still negotiating a possible 50-50 partnership in the Lanzarac Wines brand. This will not include the extensive Lanzarac estate and country hotel, also owned by the Cape Town magnate.

Chief executive of Lanzarac Wines, Roux van Zyl, said the two companies would investigate Pernod representing the winery in countries where it presently does not have agents.

Lanzerac did the first commercial bottling of Pinotage in South Africa in 1959. Wine farming started on the property back in 1692.