News

Pernod Ricard to focus less on brands, more on consumers - CEO

Most popular

The just-drinks Analyst returns

Carlsberg's priorities for the years ahead

Could a Pernod offload revolutionise wine?

Heineken Performance Trends 2014-2018 - data

The just-drinks Analyst returns

MORE

The new head of Pernod Ricard is looking to shift the company's focus away from being brand-centric to being more consumer-centric.


Related Content

"Africa is Asia in 15 to 20 years from today" - just-drinks speaks to Pernod Ricard CEO Alex Ricard...

Pernod Ricard H1 fiscal-2018 results - Preview

Pernod Ricard H1 fiscal-2018 results - Preview...

"The US is not all about Jameson and Absolut" for Pernod Ricard - Analysis...

"The obsession needs to be about top-line growth, but efficiency needs to be part of your habits" - ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?