News

US: Pernod Ricard teams with Ne-Yo to launch Malibu Red

Most popular

Should Campari Group be renamed Aperol Group?

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

just-drinks' M&A database - Oct 18

MORE

Pernod Ricard has mixed white rum and Tequila to develop Malibu Red, which will launch in the US early next year in partnership with R&B music star Ne-Yo.


Related Content

Pernod Ricard gives Malibu global summer push

Pernod Ricard gives Malibu global summer push...

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig...

Pernod Ricard lines up Cuba price rise for Havana Club

Pernod Ricard lines up Cuba price rise for Havana Club...

"Havana Club is a kind of rebel brand. It is important to protect that" - just-drinks meets Havana C...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?