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Pernod Ricard targets at-home drinking with cocktail chatbot

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Pernod Ricard's UK unit has rolled out an online cocktail coach as it looks to capitalise on seasonal drinking. 

Pernod Ricards chatbot will be available throughout the festive season

Pernod Ricard's chatbot will be available throughout the festive season

The chatbot, which sits on one of Pernod's social media pages, offers tips and choices for drinks serves. Consumers can also make purchases through the service.

According to the company, 52% of Londoners have made cocktails at home in the past year. 

"A cocktail chatbot was the obvious choice for us this Christmas as we are always looking to find new and innovative ways to shape the nation's drinking experiences," said Patrick Venning, marketing director of Pernod Ricard UK. "Although nothing can replace the skill and expertise a physical bartender can offer, the Cocktail Coach has been created to try and bring this experience a little closer to home."

The Cocktail Coach will run throughout the festive period on the company's World's Best Bars Facebook page. Consumers can purchase cocktail ingredients through Ocado.com. 

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