News

Pernod Ricard sticks with wine as rumour mill continues to churn - FREE TO READ

Most popular

The just-drinks Analyst returns

Why single malt should ignore its core consumer

just-drinks speaks to Montanya Distillers CEO

Everywhere is now a drinking occasion - Trends

Four trends shaping the UK's alcohol market

MORE

Pernod Ricard has reiterated its commitment to the wine category, despite long-standing speculation linking the group to a divestment of its wine brands.

just-drinks spoke exclusively to Pernod CFO Hélène de Tissot earlier this month

just-drinks spoke exclusively to Pernod CFO Hélène de Tissot earlier this month

Earlier this year, media reports claimed Pernod, which owns Brancott Estate, Campo Viejo and Jacob's Creek, had held early-stage discussions about an offload of its full wine portfolio. While the group declined to report on the speculation at the time, a 5% slide in sales in the 12 months to the end of June from Pernod's 'strategic wines' has put the company's wine operations back under the spotlight.

However, in an exclusive interview with GlobalData's just-drinks this week, group CFO Hélène de Tissot emphasised several consumer trends that play well with Pernod's continued presence in wine.

"There are trends within wine that are quite relevant to the consumer, such as low-alcohol, female consumption and the meal occasion," de Tissot told just-drinks. "There are many things that make a lot of sense from a strategic point of view when we talk about our wine portfolio, whatever the short-term performance could be."

Pernod has adopted a value strategy in wine, raising prices on its cheaper offerings and encouraging consumers to trade up. "We're ready to accept some significant delistings where we believe there is no room for value creation for us," de Tissot said. "We believe that everything we've been doing with our wine brands is consistent in terms of a value proposition to the consumer. 

"This can support a more aggressive pricing position."

Click here to read part one of just-drinks' exclusive two-part interview with de Tissot.

Pernod Ricard's just-drinks homepage


Expert Analysis

Opportunities in the Americas Wine Sector: Analysis of Opportunities Offered by Countries in the Region

Opportunities in the Americas Wine Sector: Analysis of Opportunities Offered by Countries in the Region

The global wine sector was valued at US$320,303.3 million in 2017 and is forecast to record a CAGR of 7.5% during 2017-2022, to reach US$459,061.9 million by 2022.

VIEW REPORT

Related Content

"Not being in the American whiskey category has been something we wanted to change" - just-drinks sp...

"We're looking for brands that can bring new growth opportunities to the group" - just-drinks speaks...

Pernod Ricard Performance Trends 2015-2019 - results data

Pernod Ricard Performance Trends 2015-2019 - results data...

FREE TO READ - just-drinks' Mergers & Acquisitions database - March 2019

FREE TO READ - just-drinks' Mergers & Acquisitions database - March 2019...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?