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Pernod Ricard sets sights on space tourism with Mumm Grand Cordon Stellar

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A "revolutionary" new bottle design from Pernod Ricard's Champagne Mumm enables Champagne to be consumed in zero gravity, targeting the nascent space tourism industry.

Pernod Ricards Mumm Grand Cordon Stellar will launch in September

Pernod Ricard's Mumm Grand Cordon Stellar will launch in September

Mumm Grand Cordon Stellar, which will launch in September, is the result of a three-year partnership between the Pernod Ricard-owned brand and space design agency Spade.

The high-tech bottle uses the Champagne's carbon dioxide to expel the wine into a ring-shaped frame, where it is concentrated into a droplet of bubbles.
It can then be passed to someone and released into the air, where it floats as an "effervescent ball of foam" until gathered in a specially designed glass.

"It's a very surprising feeling," said Mumm cellar master Didier Mariotti. "Because of zero gravity, the liquid instantly coats the entire inside of the mouth, magnifying the taste sensations."

The new Champagne should soon be available to participants in zero gravity flights organised by Air Zero G, and discussions are under way to supply it to future space missions and commercial space flights.

It will also be the focus of a new digital marketing campaign for Mumm, entitled "Find your next victory".

Pernod Ricard is not the first luxury alcohol producer to target the space tourism market. In 2001, Remy Cointreau released Rémyspace, a Cognac developed to be "officially viable for space travel".

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Sectors: Wine

Companies: Pernod Ricard

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