News

FRANCE: Pernod Ricard sells V&S brands

Most popular

How A-B InBev's Brito changed the drinks industry

Campari faces familiar troubles - analysis

just-drinks looks at the career of Michel Doukeris

Beverage companies set for tough pricing desicions

Why 'disaster' is no hyperbole for French wine

MORE

Pernod Ricard has signed a deal with Norway's Arcus Gruppen to sell several drinks brands acquired as part of its takeover of Vin & Sprit.

Pernod said today (18 December) that it would sell the brands Grönstedts Cognac, Star Gin, Red Port and Dry Anis to Arcus. A Pernod spokesperson declined to disclose a fee.

Competition officials at the European Commission forced Pernod to commit to the sale of the brands in order for the French drinks giant to gain approval for its Vin & Sprit acquisition.

Pernod won the auction to buy Sweden's state-owned Vin & Sprit, including the Absolut vodka brand, earlier this year. The European Commission cleared the EUR5.69bn deal in July.


Sectors: Spirits

Companies: Pernod Ricard, Ricard, Absolut

Related Content

Why Treasury Wine Estates' woes don't equate to a Pernod Ricard purchase - comment

Why Treasury Wine Estates' woes don't equate to a Pernod Ricard purchase - comment...

"Not being in the American whiskey category has been something we wanted to change" - just-drinks sp...

"We're looking for brands that can bring new growth opportunities to the group" - just-drinks speaks...

Pernod Ricard to cut 190 jobs in France business consolidation

Pernod Ricard to cut 190 jobs in France business consolidation...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?