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ISRAEL: Pernod Ricard selects sole Israel distributor

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Pernod Ricard has consolidated its distribution footprint in Israel.

The company, which acquired Vin & Sprit earlier this year, has selected family-owned Hakerem to be its sole distributor in the country. The move sees Hakerem, which imported V&S' Absolut vodka brand into Israel, take over complete control of Pernod's portfolio from Segal, the spirits subsidiary of Israel's largest brewer, Tempo Industries, and Akkerman.

Less then a year ago, Pernod had appointed Segal as importer for many of its wine and spirits brands.

Speaking to just-drinks today (16 September), a spokesperson for Akkerman said that the distributor had declined Pernod's offer to handle its distribution in the country, as the company wanted to continue working with Bacardi and Brown-Forman, whose brands Akkerman also distributes.

Hakerem said it is expecting a 20% increase in sales this year following its appointment.


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