News

GLOBAL: Pernod Ricard reveals SWA role in Ballantine's Brasil launch

Most popular

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

As Irish whiskey comes of age, so do its problems

MORE

Pernod Ricard's Ballantine's brand worked "hand in glove" with the Scotch Whisky Association (SWA) over its newly-launched Brasil variant, one of the first Scotch-based 'spirit drinks' from a major distiller.


Related Content

SWA considers appeal after Scottish minimum-pricing setback

SWA considers appeal after Scottish minimum-pricing setback...

What can the spirits and wine industries learn from Pernod Ricard? - Comment

What can the spirits and wine industries learn from Pernod Ricard? - Comment...

Brexit threatens Scotch whisky tariffs - SWA

Brexit threatens Scotch whisky tariffs - SWA...

Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard

Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?