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TRAVEL RETAIL: Pernod Ricard recruits Absolut GTR director

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Pernod Ricard has appointed a replacement for the recently-departed director for Global Travel Retail at its The Absolut Co unit.

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The company, which announced the departure of Anders Olsson late last year, said earlier today (2 January) that Doron Friedman will assume the role. Friedman, who has been with Absolut since 2005, has been area director for Travel Retail in the Americas with the unit and, most recently, area director for the Latin America/Caribbean domestic markets.

He will report into Darryn Hakof, Absolut's VP brand development.


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