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Pernod Ricard queries nutritional label use

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Pernod Ricard has said nutritional labels on alcohol are not the best way to give consumers information.

Pernod Ricard said it had developed an app to monitor alcohol consumption

Pernod Ricard said it had developed an app to monitor alcohol consumption

Responding to Diageo's announcement yesterday it is to list alcohol content and calorie counts on many of its global brands, Pernod said that, while it is not opposed to the idea, labels “(are not) the most suitable platform” for providing nutritional advice. However, the company also said that there is no clear way currently to give consumers this information without “sending a misleading message”.

Diageo is following in the footsteps of food manufacturers by including calorie counts and other information on brands such as Smirnoff and Johnnie Walker. The company said that, while the voluntary labels may not appear in some markets because of regulatory issues, it had already won approval for a “serving facts” panel in the US.

Pernod today said its labels already carry a pregnancy logo in global markets and that it developed a world-wide smartphone app called Drink Wise last year, to help consumers monitor alcohol consumption. 

Meanwhile, a spokesperson for Brown-Forman told just-drinks that the Jack Daniel's owner is “evaluating the situation and hasn't made a decision yet (on labels)”.


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