UK: Pernod Ricard puts Agassi in frame for Jacob's Creek push
By Andy Morton | 25 June 2013
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Jacob's Creek is the official wine of Wimbledon |
Pernod Ricard has launched a short film series featuring ex-tennis player Andre Agassi as part of its sponsorship of Wimbledon though its Jacob's Creek wine brand.
In the footage, Agassi, who teamed up with Pernod for Wimbledon last year, talks about his life and experiences, Jacob's Creek said today (24 June). “The film series allows consumers to have an insider’s view of this great champion’s interesting life, and it’s both inspirational and at times very funny,” Jacob's Creek brand director Matt Foley said.
“Andre did a fantastic job of bringing to life his partnership with Jacob’s Creek in a truly memorable way.”
Agassi said: “Partnering with Jacob’s Creek has given me the opportunity to share, through film, some of the most important and influential times in my life.”
To view the Open Films series, click here.
Jacob's Creek is the official wine partner of the UK tennis tournament, which started today.
Expert analysis
Pernod Ricard SA - SWOT, Strategy and Corporate Finance Report
Pernod Ricard SA - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.
Sectors: Marketing – advertising & promotions, Wine
Companies: Pernod, Jacob’s Creek, Ricard
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