GLOBAL: Pernod Ricard prepares new Beefeater
Winter Beefeater on the horizon
A spokesperson for Pernod's Chivas Brothers subsidiary confirmed the move to just-drinks today (8 July), without giving further details.
It is thought that the new Beefeater variant will contain botanicals associated with winter and could be ready for launch later this year.
Pernod is expected to launch the gin in travel retail.
Back in April, Chivas Brothers launched a limited edition summer variant of Beefeater.
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