Market research
Pernod Ricard's Chivas Brothers unit has announced a collaboration between its Ballantine's blended Scotch whisky brand and street artist Felipe Pantone.
Then new Ballantine's True Music series features three designs
The company said today that Pantone's artwork, inspired by underground club culture, music production and sound waves, will feature in three designs. The limited edition True Music Series packaging will roll out on Ballantine's Finest and Ballantine's 12 Year Old expressions.
The latest launch follows previous partnerships with beatboxer Reeps One and graphic designers Leif Podhajsky and Dave Ma.
"There are a few artists who are really making waves internationally while creating forward-thinking and truly striking art, and Felipe is definitely one of them," said Tom Elton, head of music at Ballantine's. "With a passion and affinity for music as well as art, Felipe was an obvious choice for us and we couldn't be happier with the bold and futuristic gift packs he has produced.
"But the limited-edition packaging is only the beginning; we have some really exciting plans to bring Felipe's artwork to life in some of the coolest music communities around the world, including Gost Zvuk in Russia, Primavera Fauna in Chile and with Kid Fonque in South Africa - it's going to be epic."
Sectors: Marketing – advertising & promotions, Spirits
Companies: Chivas Brothers, Pernod Ricard
