News

Pernod Ricard opens premium brand store in Mumbai airport

Most popular

Why rum should avoid gin's template for growth

Indonesia the wildcard in CCA buy - comment

Will Diageo earn its gin wings with Aviation?

Heineken must cut costs to aid recovery - analysis

What rum needs to do to recognise its potential

MORE

Pernod Ricard has opened its own wine and spirits store in Mumbai airport that sells more than 40 of its brands.

Pernod Ricard said it sold two bottles of Chivas Regal The Icon on the Mumbai airport stores first day

Pernod Ricard said it sold two bottles of Chivas Regal The Icon on the Mumbai airport store's first day

The Luxe Boutique, in terminal 2, features ultra-premium brands including Royal Salute 62 Gun Salute, Chivas Regal 25 Year Old, Absolut Elyx and GH Mumm Champagne & Brancott Estate wines. Pernod said two bottles of Chivas Regal The Icon, each worth US$3,500, were sold the day the store opened late last month.

Kartik Mohindra, Pernod's business head for international brands in India, said: "Indian consumers are increasingly adopting luxury wines and spirits and this unique boutique will provide an exclusive yet intimate brand experience to showcase our entire portfolio."

Pernod's Luxe Boutique follows in the footsteps of Diageo's Johnnie Walker Houses in Asia, one of which is in Mumbai airport. Diageo opened its seventh so-called 'whisky embassy' in Singapore's Changi airport last year. The company describes the outlets, which were first launched in China in 2011, as "part education, part private club, part museum, part retail".


Sectors: Spirits, Wine

Companies: Pernod Ricard

Related Content

Pernod Ricard Performance Trends 2016-2020 - results data

Pernod Ricard Performance Trends 2016-2020 - results data...

How did Pernod Ricard perform in H1 fiscal-2020? - results data

How did Pernod Ricard perform in H1 fiscal-2020? - results data...

Pernod Ricard lifts lid on use of digital in market research

Pernod Ricard lifts lid on use of digital in market research...

Pernod Ricard Performance Trends 2015-2019 - results data

Pernod Ricard Performance Trends 2015-2019 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?