News

FRANCE: Pernod Ricard opens Pernod Absinthe distillery

Most popular

Why spirits should look back to move forwards

Gaming - the next frontier for drinks marketing

Why spirits must rethink its future positioning

Responsible drinking efforts around the world

How wine can surf the waves of consumer change

MORE

Pernod Ricard is set to inaugurate a new distillery for its Pernod Absinthe spirits brand in France.

//i2.aroq.com/1/2343214.png

The facility, located in the Maison Pernod site near Perpignan in the south of the country, will be officially opened this week, the company said earlier today (7 October). The decision to set up the distillery was taken by Pernod after France's Senate voted to lift a nation-wide ban on absinthe in 2011.

The production of Pernod Absinthe began in 1805, by Henri Louis Pernod in Pontarlier on the border with Switzerland. Following the introduction of the ban on the labelling of the spirit as absinthe in 1915, production at Pontarlier ceased.

Henri Louis Pernod's original production methods “have been authentically retained through the traditional craft process at the recreated Henri Louis Pernod distillery in Thuir”, the company said. The distillery is part of Pernod’s factory in Thuir where Suze, Byrrh and the firm's wine-based aperitifs, including Dubonnet, are produced.

Financial details behind the facility, which started production in July, were not disclosed.

In late-2011, Pernod confirmed its intention to target growth for its namesake absinthe. At the time, the brand sold around 15,000 cases annually worldwide.


View Larger Map


Sectors: Spirits

Companies: Pernod Ricard, Ricard

Related Content

Pernod Ricard offloads Glenallachie Scotch whisky distillery

Pernod Ricard offloads Glenallachie Scotch whisky distillery...

Pernod Ricard backs Jameson with US$175m expansion boost

Pernod Ricard backs Jameson with US$175m expansion boost...

Pernod Ricard eyes US launch for Method and Madness Irish whiskey as craft comes to fore - just-drinks Exclusive

Pernod Ricard eyes US launch for Method and Madness Irish whiskey as craft comes to fore - just-drin...

Pernod Ricard lays out 2030 plan to cut emmissions, reduce water footprint

Pernod Ricard lays out 2030 plan to cut emmissions, reduce water footprint...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?