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POLAND: Pernod Ricard looks to double Wyborowa sales

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Pernod Ricard aims to secure 10% of the Polish vodka market for its brand, Wyborowa, doubling its share from its current 5%. According to Yves Flassier, president of Pernod's Polish subsidiary, the French drinks combine will have invested some ZL35 million in its Polish operation by the end of 2002.


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