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Pernod Ricard links up with at-home service Cocktail Courier

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Pernod Ricard has partnered with a US mail-order cocktail kit firm to help consumers mix their own Jameson cocktails.

Pernod Ricards first activation with Cocktail Courier includes delivery of the ingredients for a Brisket Sour

Pernod Ricard's first activation with Cocktail Courier includes delivery of the ingredients for a Brisket Sour

The company has signed an ongoing partnership with Chicago-based Cocktail Courier, a spokesperson for the Jameson brand told just-drinks. Cocktail Courier delivers kits that each come with pre-measured ingredients, including alcohol, mixers, fresh citrus and garnish, accompanied by a recipe card with step-by-step instructions.

The first recipes in the agreement launch ahead of the holiday season and all have a seasonal twist. Four recipes are available to buy through Cocktail Courier, including Jameson Pumpkin Old Fashioned and Brisket Sour.

It is not the first time Pernod has targetted the at-home cocktail occasion. In 2014, the company unveiled the prototype for an internet-connected cocktail maker that could help consumers mix a range of recipes using Pernod spirits brands. Last year, the company said the device, called Opn, would launch at the start of 2018.

A spokesperson for Pernod Ricard did not immediately respond to a request for an update on Opn.

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