Pernod Ricard is launching golf-themed packaging for its Ballantine's blended Scotch brand in Asia.

The French drinks giant said yesterday (7 December) that the limited edition offering, highlighting the 17th hole at The Ballantine's Championship, will be available in South Korea, China, Taiwan and Asian duty free from January.

Featured on the wooden box of the Scotch is an illustration of the 17th hole at Pinx Golf Club, in South Korea, along with a golden golf tee closure device. Within the pack, the 700ml 17 Year Old blend sits alongside a set of golf balls and Ballantine's branded golf tees.

The 17th hole is a par three, which has historically been a decider in who wins the Ballantine's Championship.

"The tradition of rewarding golfers who score a birdie on this hole with a bottle of Ballantine's 17 Year Old will continue in 2010," said Ballantine's global brand director, Peter Moore.

"The limited edition gift pack recognises this tradition and offers a creative and contemporary link to our golf sponsorship platform that highlights the flair and substance that underpins the brand."

The Ballantine's Championship takes place from 22 to 25 April next year.

Earlier this year, Pernod extended its sponsorship deal for the Ballantine's Championship for a further three years, to 2013.

More recently, Pernod appointed 2008 Ryder Cup golfer Graeme McDowell as a global ambassador for Ballantine's, which rivals Diageo's Johnnie Walker whisky in the golfing world.