News

USA: Pernod Ricard launches a'bunadh' in US market

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

Aberlour distillery, owned by French giant Pernod Ricard, has launched its a'bunadh original cask strength single malt, into the US market.a'bunadh, which means "the origin" in Gaelic, is available in the US through Austin, Nichols & Company, a wholly owned subsidiary of Pernod Ricard, and will retail at around $59.99 a 750ml bottle.The Scotch is bottled at its natural strength and is non-chilled filtered to retain more of the spirits original flavours. A small number of oloroso casks are hand picked for the maturation process.A'bunadh will be available in a green gift carton decorated with die-stamping techniques. The design for the bottle recalls the traditional flasks used by the locals in the 19th Century, when people obtained bottles from their local pharmacy and took them to the distillery to obtain their drams. Jennifer Fritz, the brand manager, said: "a'bunadh with its unique production and design features, is being introduced in part to help satisfy the growing demand of American consumers searching foe something new and exciting in the single malt category."Tasting notes: a'bunadh has a dark orange colour, with a luxurious, powerful nose that has hints of sherry, mint and pralines. The body is full and creamy with a minty palate that has a note of cherries. The finish is of nougat, cherry brandy, ginger and faint smoke.


Related Content

Old Pulteney switches aged expression in portfolio redraw

Old Pulteney switches aged expression in portfolio redraw...

"The US is not all about Jameson and Absolut" for Pernod Ricard - Analysis...

Investor group seeks new owner for SFW Starka distillery and US$87m aged-vodka stockpile

Investor group seeks new owner for SFW Starka distillery and US$87m aged-vodka stockpile...

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?