Market research
Aberlour distillery, owned by French giant Pernod Ricard, has launched its a'bunadh original cask strength single malt, into the US market.a'bunadh, which means "the origin" in Gaelic, is available in the US through Austin, Nichols & Company, a wholly owned subsidiary of Pernod Ricard, and will retail at around $59.99 a 750ml bottle.The Scotch is bottled at its natural strength and is non-chilled filtered to retain more of the spirits original flavours. A small number of oloroso casks are hand picked for the maturation process.A'bunadh will be available in a green gift carton decorated with die-stamping techniques. The design for the bottle recalls the traditional flasks used by the locals in the 19th Century, when people obtained bottles from their local pharmacy and took them to the distillery to obtain their drams. Jennifer Fritz, the brand manager, said: "a'bunadh with its unique production and design features, is being introduced in part to help satisfy the growing demand of American consumers searching foe something new and exciting in the single malt category."Tasting notes: a'bunadh has a dark orange colour, with a luxurious, powerful nose that has hints of sherry, mint and pralines. The body is full and creamy with a minty palate that has a note of cherries. The finish is of nougat, cherry brandy, ginger and faint smoke.
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