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Pernod Ricard, Jumia Food line up one-hour alcohol delivery in Ghana

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Pernod Ricard's Ghana unit has launched a one-hour alcohol delivery service in the country's capital, Accra.

Pernod Ricard has teamed up with Jumia in Ghana

Pernod Ricard has teamed up with Jumia in Ghana

The service, in partnership with food delivery app Jumia Food, is called Jumia Party. The app offers beer, wine, spirits and mixers, delivered from a fulfilment centre within the hour.

According to local reports, Jumia Party Ghana follows a similar launch in Kenya last year.

"Through our development of Jumia Party we are using the digital space to interact directly with our consumers and provide them new consumption moments," said Dino Metaxas, Pernod Ricard Sub-Saharan African head of digital marketing. "Most importantly it allows us to put forward customised offers tailored to their preferences."

Metaxas said the company would look to add "innovative product offerings" as the Jumia Party platform grows. 

Jumia Food is part of Nigeria-headquartered online retail giant Jumia.

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