US: Pernod Ricard gives Major Brands exclusive Missouri deal

By | 10 April 2013

Pernod now has one distributor in Missouri

Pernod now has one distributor in Missouri

Pernod Ricard's US unit has consolidated its Missouri distribution with the appointment of Major Brands as its exclusive distributor in the state.

The deal, effective from 1 May, will make use of Major Brands' local expertise, Pernod said yesterday (9 April). “We are very pleased to be able to achieve our goal to consolidate the distribution of our premium portfolio into one wholesaler in Missouri, as this move will further strengthen our route to market in that state,” Pernod's US president & CEO Bryan Fry said.

Previously, Pernod Ricard USA’s brands were distributed in Missouri by Glazer’s and Major Brands. Glazer’s will continue to distribute Pernod's products in Arkansas and Kansas.

Pernod said that earlier this year it asked a federal court in Missouri to declare that its terminations of Major Brands and Glazer’s as distributors of portions of Pernod Ricard’s portfolio in Missouri did not violate state law. The litigation is still pending, Pernod said.

Earlier this week Pernod Ricard said that it has completed the acquisition of Cognac producer Le Maine au Bois.

Expert analysis

Pernod Ricard SA - SWOT, Strategy and Corporate Finance Report

Pernod Ricard SA - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Spirits

Companies: Pernod, Ricard

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