Diageo and Pernod continue to up Scotch volumes in the US

Diageo and Pernod continue to up Scotch volumes in the US

Pernod Ricard and Diageo's Scotch whisky brands continue to post surging volumes growth in the US off-trade, according to the latest AC Nielsen figures.

In the four weeks to 12 October, Pernod's Chivas Regal volumes increased by 48%, analysts Nomura reported today (29 October), citing Nielsen figures. The growth was in line with performance in the 12 weeks to 12 October but an improvement on the 52-week period in which volumes grew by 25%.

Meanwhile, Diageo's Johnnie Walker Black posted a 24% volumes boost in the four-week period, up slightly on the 52-week 20% increase.

Sales growth for the whisky brands lagged volumes, with Chivas Regal sales up by 29% in the four-week period and Johnnie Walker Black sales up 18%, according to the Nielsen figures, cited in a note by analysts Nomura. 

Scotch exports to the US are booming, up by about a third in the first half of the year, as demand across the globe increases. Both Diageo and Pernod are building extra capacity in Scotland to meet the new demand.

Today's figures showed that despite the growth for its Scotch, Diageo's overall volumes dipped by 0.7% in the four weeks as Smirnoff vodka posted a 2.3% volumes drop. Pernod's overall volumes fell by 2.2% in the same period as Martell Cognac dropped by 16%.

Remy Cointreau shrugged off sales declines in the Chinese Cognac market to post a 37% volumes increase in the US off-trade over the four-week period for Remy Martin, the same rise as over the past 52 weeks, according to the figures. Sales performance for Remy Martin was even better, up 46% in the four-week period.