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UK: Pernod Ricard designs limited-edition GH Mumm for Queen

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Pernod Ricard's GH Mumm Champagne brand is to present a limited-edition magnum to Queen Elizabeth II as part of her coronation celebrations.

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The Cordon Rouge non-vintage, one of six bespoke bottles, will be handed to the Queen today (11 July) during the Royal Coronation Festival at Buckingham Palace, Mumm said. A second bottle will be auctioned for the Queen Elizabeth Scholarship Trust (QEST), which gives funds to craftspeople to help further their careers.

The 60th anniversary label was designed by Sally Mangum, a QEST awardee.

Last month, Hugues Le Marié, Mumm's regional director for Europe and Americas, railed against Champagne houses offering heavy discounts, saying they were “killing the drink”.


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