News

UK: Pernod Ricard designs limited-edition GH Mumm for Queen

Most popular

The just-drinks Analyst returns

Why single malt should ignore its core consumer

Four trends shaping the UK's alcohol market

just-drinks speaks to Montanya Distillers CEO

Everywhere is now a drinking occasion - Trends

MORE

Pernod Ricard's GH Mumm Champagne brand is to present a limited-edition magnum to Queen Elizabeth II as part of her coronation celebrations.

//i2.aroq.com/1/image0031.png

The Cordon Rouge non-vintage, one of six bespoke bottles, will be handed to the Queen today (11 July) during the Royal Coronation Festival at Buckingham Palace, Mumm said. A second bottle will be auctioned for the Queen Elizabeth Scholarship Trust (QEST), which gives funds to craftspeople to help further their careers.

The 60th anniversary label was designed by Sally Mangum, a QEST awardee.

Last month, Hugues Le Marié, Mumm's regional director for Europe and Americas, railed against Champagne houses offering heavy discounts, saying they were “killing the drink”.


Related Content

just The Preview - Pernod Ricard Q4 & FY

just The Preview - Pernod Ricard Q4 & FY...

The tariff war squib, Pernod Ricard's activist success and the latest round of drinks companies' results - The just-drinks Analyst

The tariff war squib, Pernod Ricard's activist success and the latest round of drinks companies' res...

Pernod Ricard lines up

Pernod Ricard lines up "rare ingredient" white spirits range ...

Why single malt Scotch must ignore its core consumer - Comment

Why single malt Scotch must ignore its core consumer - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?