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Pernod Ricard completes Castle Brands purchase

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Pernod Ricard has closed on its acquisition of US spirits company Castle Brands.

Castle Brands owns the Jeffersons Bourbon range of Kentucky whiskey

Castle Brands owns the Jefferson's Bourbon range of Kentucky whiskey

The US$223m deal, first announced in late-August, hands Pernod control of Castle's Jefferson's Bourbon brand. The French spirits group will also take over brands including Gosling's rum, Clontarf Irish whiskey and The Arran Malt single malt Scotch.

"We're thrilled about the closing of the Castle Brands acquisition and the opportunity it offers us in the world's largest spirits market, the US, a priority market for the group," said group CEO Alex Ricard.

The acquisition moves Pernod further into Kentucky Bourbon, a category it exited in 2009 when it sold Wild Turkey to Campari Group.

In June this year, Pernod acquired majority control of Rabbit Hole Whiskey, marking the group's return to the Kentucky Bourbon category. Three years ago, the company re-entered the wider Bourbon category with a majority interest buy in West Virginia's Smooth Ambler whiskey.

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