Hurricane Sandy has caused widespread disruption in the US north-eastern region

Hurricane Sandy has caused widespread disruption in the US' north-eastern region

Major drinks firms have revealed details of the financial donations they are making to help those affected by 'super storm' Sandy. 

The storm, which hit the US' east coast on Tuesday, caused substantial flooding and power cuts in the country's north-east. The death toll from the disaster is currently 64. 

Pernod Ricard USA said today (1 November) that it is donating US$100,000 to the American Red Cross and organising fundraising initiatives among employees. 

"We are focusing our immediate efforts to provide the best and most direct support to those affected by this devastating natural disaster," said Pernod USA's CEO & president, Bryan Fry.

The Coca Cola Co has pledged $1m to “local community relief efforts”. “These funds will help provide resources for necessary food and shelter in the short-term and will aid in the long-term rebuilding efforts,” the company said. 

Chairman & CEO Muhtar Kent added: “Our system has mobilised to help however we can. We’re working with local authorities and relief agencies, donating our beverages and funds to help rebuild impacted communities,” said chairman & CEO Muhtar Kent.

Meanwhile PepsiCo, which was forced to close its global head offices in Purchase earlier in the week, told just-drinks it is giving $500,000 to the American Red Cross for the Annual Disaster Giving Program. It is also donating $250,000 to Feeding America for its annual disaster relief fund.

Diageo was forced to close some of its east coast facilities on Monday and Tuesday, but re-opened them yesterday.

"Due to the hard work of our logistics team, which continued to operate throughout the crisis, we expect little, if any, material impact to our North American business," a spokesperson said.