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GLOBAL: Pernod Ricard backs short film in Chivas Regal push

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Pernod Ricard's Chivas Regal unit has teamed up with Mexican filmmaker Diego Luna to launch a short film, part of its global “Live with Chivalry” campaign.

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The two-parter, the first of which can be viewed below, was unveiled online today (29 January) with the concluding episode set for release next month, Chivas said. It shows three life-long friends run into trouble on a boat trip.

The second part is directed by actor Gael Garcia Bernal, Chivas said.

The Live with Chivalry campaign has been running since 2008


Sectors: Spirits

Companies: Pernod Ricard, Ricard, Chivas Regal

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