Pernod Ricard, No 1 wines and spirits company in the Euro zone, has appointed JP Morgan and Societe Generale as financial advisors for its co-bid with Diageo for Seagram's Wine and Spirits division. Commenting on the appointment, Patrick Ricard, Chairman of Pernod Ricard said, "Our advisors will work with us to develop a strategy which will maximize the strengths of our alliance with the sector's global leader and the two groups' compatibility in terms of objectives and finances. We are convinced that together we can present the most attractive offer".