News

CHINA/SE ASIA: Pernod plans €100m investment programme

Most popular

Remy Cointreau Performance Trends 2016-2020

Campari and Cuervo - The next big spirits buy?

White spirits trying to ride hard seltzer craze

Spirits gift boxes will not be missed - comment

COVID-19 a double-edged sword for CBD

MORE

French wines and spirits group, Pernod Ricard, says it plans to invest some €100m in a major push to develop its position in Asian markets.

The acquisition of Seagram had significantly enhanced the company's position in Asian markets, chairman and CEO of Pernod Ricard Asia, Philippe Dreano, said. The company has risen from fifth place among drinks groups in Asia to the number two spot behind Diageo.

Dreano said the group's main promotional focus in the region would be Chivas Regal Scotch whisky and Martell Cognac. South Korea, China and Thailand were all identified as prime markets. As part of the group's Asian development plans, Pernod is moving its regional headquarters from Japan to Hong Kong in June.
 
Pernod Ricard's sales in Asia are expected to increase by 6% this year and the region is forecast to contribute 20% of the group's total sales within five years, against 12% last year.


Companies: Pernod Ricard, Diageo

Related Content

How did Pernod Ricard perform in Q1 fiscal-2020? - results data - just-drinks comments

How did Pernod Ricard perform in Q1 fiscal-2020? - results data - just-drinks comments...

Pernod Ricard Asia CEO calls for calm on China XO Cognac prices, cools social credit fears

Pernod Ricard Asia CEO calls for calm on China XO Cognac prices, cools social credit fears...

Pernod Ricard year-to-date 2020 - China into reverse, group sales down 2% - results data

Pernod Ricard year-to-date 2020 - China into reverse, group sales down 2% - results data...

Pernod Ricard Capital Market Day 2018 - Asia overview - Focus

Pernod Ricard Capital Market Day 2018 - Asia overview - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?