Pernod Ricard UK has appointed a PR company to handle the trade press for its wine portfolio.

The company said yesterday (3 July) that Focus PR had started to represent its wines in the UK. Focus had been working with Pernod on consumer PR for both Montana and Campo Viejo since the acquisition of Allied Domecq late last year.

"Following the completion of the Allied Domecq wine integration in January 2006, we are now ready to showcase our leading wine portfolio to the trade press and bring our brands to the forefront of the wine world," said Pernod's UK wine development director, Adrian Atkinson.

"We have confidence that Focus PR will support our new portfolio with their in-house skills and existing experience in working with our brands."