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TRAVEL RETAIL: Pernod launches Ricard gold offering to duty free

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Pernod Ricard has announced plans to launch a limited edition golden-coloured bottle for its Ricard brand in the travel retail channel.

The company said yesterday (21 April) that the bottle design, created by Wolkoff & Arnaudin in Paris, uses amber-coloured anis star oil, which turns gold in colour when water is added. The marketing message used for the promotion pushes the formula: "H2O+ Ricard = OR/ Gold".

Pernod Ricard Travel Retail Europe marketing director John Smailes said: "We wanted to create a limited edition offering for travel retail with a glamorous look and feel which would be ideal as a gift for special occasions and allow consumer to trade up within the Ricard brand."

The Ricard bottle will roll out exclusively in Aelia stores across travel retail next month.


Sectors: Spirits

Companies: Ricard, Pernod Ricard

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