News

US: Pernod launches Chivas roadshow

Most popular

Is craft spirits approaching a reset moment?

'Healthy alcohol - the trend to watch in 2019?

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

MORE

Pernod Ricard USA has embarked on a roadshow for flagship blended Scotch whisky Chivas Regal in an attempt to boost flagging sales of the brand in the US.

The company said yesterday (13 November) that it has launched 'The Chivas Studio', a private event space that is playing host to consumer and trade events in six cities across the US.

In the year to the end of June, Pernod Ricard saw volume sales of Chivas Regal fall 4% in the US. In September, Pernod chairman and chief executive Patrick Ricard added that the company was "doing all it can in the US" to stem the slide. He said: "Scotch is on a downward trend in the US, while other spirits brands are performing well."

Craig Johnson, Chivas brand director at Pernod Ricard USA, said the roadshow was "a powerful extension of the brand's successful 'Chivas Life' campaign".

The Chivas Studio was launched in New York and takes in cities including Dallas, Miami and Chicago in the coming months.


Sectors: Spirits

Companies: Pernod Ricard, Ricard, Chivas Regal

Related Content

Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard

Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard...

Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia

Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia ...

Martell growth turns Pernod Ricard's attention to Chivas in China - Analysis

Martell growth turns Pernod Ricard's attention to Chivas in China - Analysis...

Vodka stays

Vodka stays "tough" in US, but Absolut investment remains in-line - Pernod Ricard...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?