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UK: Pernod expands Jacob's Creek stable

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Pernod Ricard is set to add another wine to its Jacob's Creek stable in the UK.

St Hugo Coonawarra Cabernet Sauvignon 2002 will join the Heritage range in the Jacob's Creek portfolio.
 
Patrick Venning, head of marketing for wines at Pernod Ricard, said: "The introduction of the Heritage range into the UK, with St Hugo Cabernet Sauvignon being the most recent addition, forms part of the global premiumisation strategy for the brand and provides a clear quality tier to the Jacob's Creek range.

"It will also help enhance the brand's outstanding history, heritage and authenticity."

The latest additions to the Jacob's Creek stable brings the number of wines in the portfolio to 19, which also includes Jacob's Creek's Reserve.
 
St Hugo Cabernet Sauvignon 2002 has an RRP of GBP19.99 (US$34.24).


Sectors: Wine

Companies: Pernod Ricard

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