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UK: Pernod expands Jacob's Creek Reserve stable

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Pernod Ricard is to add two more labels to its portfolio of Jacob's Creek Reserve wines in the UK.

The company's UK arm said today (7 November) that it would launch Jacob's Creek Reserve Sauvignon Blanc and Jacob's Creek Reserve Rosé this Christmas.

Adrian Atkinson, wine development director at Pernod Ricard UK, said the company had decided to launch the two wines "in response to the growth in popularity of Rosé and Sauvignon Blanc with the UK consumer".

The two wines will be available to Tesco Wine Club members for around GBP7.99 (US$15.25), Pernod Ricard UK said. They will also be sold as part of an "exclusive Christmas case" alongside Jacob's Creek Reserve Shiraz. The six-bottle case will cost around GBP32 and will be available from 23 November to 4 January next year.

Pernod Ricard UK has run a marketing campaign behind the Jacob's Creek brand this year in the UK. The company hopes the campaign that it hopes will encourage UK consumers to spend over GBP5 on a bottle of the Australian wine more often.


Sectors: Wine

Companies: Pernod Ricard, Ricard, Jacob’s Creek

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