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UK: Pernod confirms Seagram brands and outlines second round of sales

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Pernod Ricard has confirmed the brands it acquired from its joint purchase of Seagram Wines & Spirits with Diageo today, and then went on to outline the start of a secondary round of brand sell offs. Managing director of Pernod Ricard Groupe, Richard Burrows, told a press conference this morning that the French company has acquired Martell Cognac, The Glenlivet and Glen Grant Scotches, Montilla rum, Seagram Extra Dry Gin, Chivas Regal and 100 Pipers whisky.


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