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UK: Pernod and Diageo end Seagram partnership

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The drinks giants Pernod Ricard and Diageo have today signed an agreement that marks the end of their year-long co-operation to restructure the Seagram spirits and wines business. In a statement the two companies said: "The new agreement signals compliance with all the regulatory requirements which were outlined when Diageo and Pernod Ricard jointly acquired the Seagram spirits and wine business. This completes the disposal of all brands which were originally identified for onward sale, and the integration of agreed brands into Pernod Ricard and Diageo."


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