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US: Pernod adds to Kahlua stable

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Pernod Ricard has lined up two flavour extensions for its Kahlua coffee liqueur.

The French drinks company confirmed yesterday (15 March) that Kahlua French Vanilla and Kahlua Hazelnut will be released in the US in May, prior to a global roll-out later this year.

"The French Vanilla and Hazelnut flavours are the perfect indulgent complements to Kahlua's rich coffee flavour," said Cyril Claquin, senior vice president of global marketing & sales at Pernod's Malibu-Kahlua International. "French Vanilla and Hazelnut flavours consistently rank as favourites among our consumers, and we are confident that they will enjoy indulging in these two new exotics."

The two flavours will be supported through a TV advertising campaign, in-store sampling, point-of-sale materials and a consumer sweepstakes."

Kahlua French Vanilla and Kahlua Hazelnut will be available in 50ml, 750ml, and 1-litre sizes.

Pernod took control of Kahlua when it bought Allied Domecq in 2005.


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