News

Product Launch - JAPAN: PepsiCo's Pepsi Black

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

The just-drinks Analyst returns

Where will Pernod focus its attention in 2019-21?

MORE

PepsiCo's Pepsi Black

//i2.aroq.com/1/pepsico.jpg

Category - Soft drinks, CSD

Available - From 19 June

Location - Japan

Price - JPY140 (US$1.76) per 49cl bottle

Distribution - Suntory Holdings

PepsiCo is set to follow the launch of Pepsi Dry in Japan last year with the roll-out of Pepsi Black in the country next month.

The new variant contains 50% less sugar than regular Pepsi, and is enhanced with lemon flavour, to cater for adult tastes, according to the company.

“Reduced sugar is a new genre we have created in the cola market,” said a spokesperson for Suntory, Japan’s only distributor of PepsiCo's beverage range. “We have received positive feedback from the market since the launch of Dry last year.”


Related Content

Comment - PepsiCo's Pepsi True Prepares Path for the Amazon Challenge

Comment - PepsiCo's Pepsi True Prepares Path for the Amazon Challenge...

Research in Focus - Will Coca-Cola Life and Pepsi True Damage Perceptions of Stevia?

Research in Focus - Will Coca-Cola Life and Pepsi True Damage Perceptions of Stevia?...

In the Spotlight - Coca-Cola Co & PepsiCo's Q3

In the Spotlight - Coca-Cola Co & PepsiCo's Q3...

Comment – Soft Drinks & Water - Where Next for Pepsi Next?

Comment – Soft Drinks & Water - Where Next for Pepsi Next?...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?