Product Launch - JAPAN: PepsiCo's Pepsi Black

PepsiCo's Pepsi Black

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Category - Soft drinks, CSD

Available - From 19 June

Location - Japan

Price - JPY140 (US$1.76) per 49cl bottle

Distribution - Suntory Holdings

PepsiCo is set to follow the launch of Pepsi Dry in Japan last year with the roll-out of Pepsi Black in the country next month.

The new variant contains 50% less sugar than regular Pepsi, and is enhanced with lemon flavour, to cater for adult tastes, according to the company.

“Reduced sugar is a new genre we have created in the cola market,” said a spokesperson for Suntory, Japan’s only distributor of PepsiCo's beverage range. “We have received positive feedback from the market since the launch of Dry last year.”

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