PepsiCos Naked Kale Blazer

PepsiCo's Naked Kale Blazer

PepsiCo's Naked Kale Blazer

Category - Soft drink, juice, smoothie

Available - From next week

Location - UK, off-trade

Price - RRP of GBP2.36 (US$3.40) per 45cl bottle and GBP3.49 per 75cl bottle

PepsiCo is set to launch a kale-based vegetable smoothie in the UK under its Naked juice brand. Naked Kale Blazer comprises 30% vegetable, two-thirds of which is kale, and provides two portions of the UK Government's recommended five fruit or vegetables per day.

Next week's release will be backed by sampling and digital activity, as well as POS.

At the same time, a 75cl version of The Naked Red Machine will be rolled out in the UK, joining the 45cl pack size.

PepsiCo acquired Naked Juice Co from private equity group North Castle Partners in late-2006.