Product Launch - US: PepsiCo's Mountain Dew Kickstart

By | 11 February 2013

Click through to view the logo for PepsiCos Mountain Dew Kickstart

Click through to view the logo for PepsiCo's Mountain Dew Kickstart

view 1 related image

PepsiCo's Mountain Dew Kickstart

Category - Soft drinks, CSD

Available - From 25 February 

Location - US, nation-wide

Price - SRP of US$1.69 per 33cl 

PepsiCo has released a Mountain Dew extension that combines fruit juice with caffeine and is designed as an alternative to morning coffee.

Mountain Dew Kickstart will be available in two flavours - Orange Citrus and Fruit Punch - and contains 80 calories per 33cl can, PepsiCo said today (11 February). The drinks contain 5% fruit juice.

Mountain Dew marketing VP Greg Lyons said consumers have been looking for an juice alternative to traditional morning beverages with a caffeine kick to help them start their days.

PepsiCo launched an innovation hub in Shanghai last year to help tap into the Asian market.

Show the press release

Dawn breaks this morning on Kickstart, an entirely new sparkling juice beverage from Mountain Dew®. Whether it's catching the first waves at sunrise, managing bumper to bumper traffic on the way to the office or hitting fresh powder on the slopes at first light, new Kickstart by Mountain Dew offers a refreshing and energizing take on your morning routine.

Available in two bold flavors, Orange Citrus and Fruit Punch, and only 80-calories per 16 oz. can, Kickstart presents a fresh alternative to the age old morning question of "coffee or juice," by offering the best of all worlds. It combines the great taste of Mountain Dew with five percent real fruit juice and just the right amount of caffeine. It's the ultimate morning "pick me up" that satisfies all day long.

"Our consumers told us they are looking for an alternative to traditional morning beverages - one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, Vice President, Marketing, Mountain Dew.  "We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for."

Kickstart by Mountain Dew will be available in retail stores nationwide beginning February 25. But, to be one of the first to taste Kickstart before it hits shelves, consumers can visit www.kickstartfirsttaste.com to request a can. With the can in hand, fans are encouraged to submit a photo of themselves getting into their morning groove with Kickstart for a chance to be included in a "Chasing Sunrise" anthem video.

About Mountain Dew

Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out.

Original source: Company Release

Expert analysis

PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report

PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Product launches, Soft drinks

Companies: PepsiCo

There are currently no comments on this article

Be the first to comment on this article

Related research

PepsiCo Inc in Soft Drinks (World)

PepsiCo has not made any major acquisitions for its soft drinks in the past 12 months and it saw slow recovery in US beverages in 2012. The company aspires to lead the future health and wellness trend and needs to develop new products to capture cons...

PepsiCo Inc in Health and Wellness (World)

While PepsiCo has lost ground to Coca-Cola in some HW soft drinks categories, including RTD tea, bottled water and carbonates, PepsiCo is in a much stronger position in HW packaged foods. The company’s Quaker brand, its recent acquisition in Russian ...

PepsiCo China Ltd in Soft Drinks (China)

PepsiCo China Ltd is seeking sustainable growth by enhancing brand awareness around the world and bringing innovative products to the marketplace....

Related articles

Comment - Soft Drinks & Water - PepsiCo to enter Premi'Om' Water Market?

This month, Ray Rowlands of Drinksinfo Ltd follows up on the reports that PepsiCo is planning to launch a premium brand into the burgeoning US bottled water market next year, in an attempt to accelerate its diversification away from its struggling carbonates business.

JAPAN: Suntory Beverage & Food posts H1 profits jump

Suntory Holding's soft drinks and food unit has doubled first-half profits in its first financial statement since it started trading on the Tokyo stock exchange.

just On Call - Cott Corp basks in UK weather boost

Cott Corp's CEO has said last month's improved UK weather gave its soft drinks portfolio in the country a 15% volumes boost.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page