News

PepsiCo's Lifewtr - Product Launch

Most popular

Will coronavirus put hard seltzer in the shade?

Mangrove MD warns of coronavirus impact on spirits

Could coronavirus make for more caring companies?

Advice for brewers in the time of COVID-19

Coronavirus special - US Distilled Spirits Council

MORE

PepsiCo's Lifewtr 

PepsiCos Lifewtr will launch in February

PepsiCo's Lifewtr will launch in February

Category - Bottled water, functional drinks

Available - From February

Location - US, nation-wide

Price - US$2.06 per 70cl, $2.70 per one litre

PepsiCo is to roll out a new water brand in the US. Lifewtr is purified, pH-balanced and contains electrolytes, the company said. The bottle's label will be designed by emerging artists. The packs will be released in a series of three and change "several times a year".

"Our Lifewtr artists will turn the traditional bottle label into a unique masterpiece that speaks to the creativity - and source of creation - linked to the brand's core," said Brad Jakeman, PepsiCo's president of its global beverage group. "Lifewtr is a huge priority for us and an exciting global big bet, and we've worked hard to make a premium bottled water experience that combines the right mix of a clean, pure taste with eye-catching packaging and an authentic connection to the consumer."

Earlier this month, an Indian court ruled that contract bottlers for PepsiCo and The Coca-Cola Co cannot divert water from a drought-hit river as water scarcity in the country continues to trouble beverage makers.


Sectors: Product launches, Soft drinks, Water

Companies: PepsiCo

Related Content

PepsiCo on verge of Bubly sparkling water launch - analyst

PepsiCo on verge of Bubly sparkling water launch - analyst...

PepsiCo's Rockstar buy takes energy drinks fight global - comment

PepsiCo's Rockstar buy takes energy drinks fight global - comment...

Why PepsiCo's SodaStream purchase marks the future path for soft drinks - Comment

Why PepsiCo's SodaStream purchase marks the future path for soft drinks - Comment...

PepsiCo's Q1 2017 results - Preview

PepsiCo's Q1 2017 results - Preview...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?