News

GLOBAL: PepsiCo vending machine gives virtual kick to football push - video

Most popular

The just-drinks analyst returns

Heineken must cut costs to aid recovery - analysis

How COVID has accelerated the sobriety trend

Interview - Treasury CEO Mike Clarke - Part II

The just-drinks analyst returns

MORE

PepsiCo has launched an interactive Pepsi Max vending machine that gives consumers the chance to show off their football skills for a free can.

The machine, which has rolled out into 15 countries including the US, Vietnam and Russia, uses motion-capture technology that tracks the movements of the person standing in front of it. The consumer then has to keep a virtual football in the air and perform set tricks to unlock the free can.

Advanced players can earn bonus time and win “Hall of Fame” recognition at each location, PepsiCo said today (13 May).

The vending machine is part of the Pepsi Max 2014 football campaign, which kicked off in January with football stars including Lionel Messi, Robin van Persie and Sergio Ramos.


Related Content

"We're living in a world of the unknown" - just-drinks speaks to Umi Patel, CMO for PepsiCo Beverage...

Coke, Pepsi will not be centre of energy drink category - PepsiCo CEO

Coke, Pepsi will not be centre of energy drink category - PepsiCo CEO...

PepsiCo to power global operations with renewable energy by 2040

PepsiCo to power global operations with renewable energy by 2040...

Coca-Cola's Costa Coffee global expansion - just-drinks speaks to Prodromos Nikolaidis, Coca-Cola HBC's group coffee director

Coca-Cola's Costa Coffee global expansion - just-drinks speaks to Prodromos Nikolaidis, Coca-Cola HB...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?