GLOBAL: PepsiCo urges firms to "work together" on obesity fight

By | 31 May 2013

PepsiCo wants a collaborative approach

PepsiCo wants a collaborative approach

PepsiCo has joined the Coca-Cola Co in calling for a united front in the fight against obesity.

The beverage and snacks maker said private companies need to join with public bodies to tackle health issues caused by high-calorie diets. “Solutions require a comprehensive, collaborative approach that unites the public and private sectors,” the group's chief scientific officer, Mehmood Khan, said in a blog post yesterday (30 May).

“Working together, we can continue to achieve meaningful results.”

PepsiCo said that half of its beverages now sold in the US are low- or no-calorie soft drinks, hydration beverages or juices.

In January, Coca-Cola launched an anti-obesity advert and admitted it has an “important role” to play in the fight against the health issue. 

Coca-Cola CEO Muhtar Kent also said he wants to use his company's marketing might to drive home anti-obesity education, while this month he pledged to stop advertising to under-12s, offer low- or no-calorie beverage options and support physical activity programmes in all of its markets.

PepsiCo said yesterday it will continue to install global policies that restrict marketing to children, remove full-sugar beverages from schools, and provide clear nutrition labelling.

Expert analysis

Carbonates in the US

Health and wellness is a growing factor in consumer purchasing decisions as two-thirds of Americans are either overweight or obese. Obesity is a growing danger in the US and there has been an attempt to prevent it from a younger age. The launch of First Lady Michelle Obama’s Let’s Move campaign in 2010 is one such program that targets stopping obesity through building healthy habits. One of the strategies to combat childhood obesity is to eat healthy and reduce the amount of sugar and calories.

Sectors: Corporate social responsibility (CSR), Soft drinks

Companies: PepsiCo, Coca-Cola Co

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