PepsiCo is to launch Pepsi True, a stevia-and-sugar-sweetened soda, exclusively on Amazon in the US.

The snacks and soft drinks maker said yesterday the new beverage, which contains 30% less sugar than regular Pepsi, will initially be available on the online retailer from the middle of this month. Pepsi True is made with a blend of stevia leaf extract and “real” sugar, with no high-fructose corn syrup or artificial sweeteners, PepsiCo said.

According to Reuters, selling Pepsi True on Amazon gives PepsiCo a chance to assess demand before rolling out the extension to grocery channels. It is also a sign of a growing trend in beverages towards e-commerce. Last month, Coca-Cola relaunched its citrus-flavoured CSD brand, Surge, on Amazon 12 years after it was pulled from the US market.

Pepsi True follows the launch of The Coca-Cola Co's Coca-Cola Life last year. Coca-Cola Life is also sweetened with a blend of stevia and sugar and is available in some South American and European countries. However, an analyst yesterday warned that a test launch in the US has so far failed to excite consumers.