PepsiCo has seen declines in US diet sodas

PepsiCo has seen declines in US diet sodas

PepsiCo is to roll out three Pepsi extensions in the US sweetened with “real” sugar.

The "Made With Real Sugar" range - Pepsi, Pepsi Vanilla and Pepsi Wild Cherry - will be available from June, the company confirmed to just-drinks yesterday (9 April). Regular non-diet Pepsi in the US is sweetened with high-fructose corn syrup.

Further details of the new flavours will be announced closer to the launch, a PepsiCo spokesperson said.

The move goes against trends in carbonated soft drinks towards unsweetened beverages because of health concerns over sugar that have contributed to a steady decline in the category. 

The Coca-Cola Co last year relaunched its Sprite brand in the UK as a low-calorie product using the sweetener stevia, before unveiling the stevia-based Coca-Cola Life in Argentina.

However, in the US, diet sodas have also seen a decline, with SymphonyIRI figures released last month showing both PepsiCo and Coca-Cola falling back 8% year-on-year in the 12 weeks to 23 February.