US: PepsiCo turns to "real" sugar with summer cola launch
PepsiCo has seen declines in US diet sodas
PepsiCo is to roll out three Pepsi extensions in the US sweetened with “real” sugar.
The "Made With Real Sugar" range - Pepsi, Pepsi Vanilla and Pepsi Wild Cherry - will be available from June, the company confirmed to just-drinks yesterday (9 April). Regular non-diet Pepsi in the US is sweetened with high-fructose corn syrup.
Further details of the new flavours will be announced closer to the launch, a PepsiCo spokesperson said.
The move goes against trends in carbonated soft drinks towards unsweetened beverages because of health concerns over sugar that have contributed to a steady decline in the category.
However, in the US, diet sodas have also seen a decline, with SymphonyIRI figures released last month showing both PepsiCo and Coca-Cola falling back 8% year-on-year in the 12 weeks to 23 February.
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Captain Morgan distillation trial queried by USVI
- Irish whiskey brands could fail without bulk
- Sazerac sues Brown-Forman over Tennessee Fire
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts