PepsiCo has switched bottlers in Croatia to Radenska after its previous partner decided to exit the soft drinks category.
PepsiCo has worked with Radenska for the past 20 years
The Pepsi owner said late yesterday that Radenska, which has been PepsiCo's bottler in Slovenia for the past 20 years, will take over production in Croatia from 1 January. Radenska will bottle Pepsi, Mirinda and 7UP and distribute the brands in Croatia.
Production will take place at Radenska's plant in Radenci, Slovenia, a PepsiCo spokesperson told just-drinks. Financial details of the deal have not been disclosed.
The move comes after Badel 1862 decided to leave the non-alcoholic beverage market to focus on its spirits and wine portfolios. The company said last week that it is to close its soft drinks production facility near Zagreb, which bottles a number of PepsiCo beverage brands.
Radenska manufactures its namesake bottled water brand as well as soft drinks and was taken over by Czech-based Kofola Group last year. It was previously owned by Pivovarna Laško, which was acquired by Heineken in October.
Sectors: Soft drinks, Water
