PepsiCo teams up with International Dispensing Corporation

PepsiCo teams up with International Dispensing Corporation

PepsiCo is eyeing the launch of 'bag-in-box' beverages after signing a collaboration deal with the International Dispensing Corporation.

PepsiCo and International Dispensing Corp (IDC) have agreed that the soft drinks giant will launch soft drinks using IDC's 'The Answer' dispensing technology in a "major international market" in 2011.

"PepsiCo and IDC anticipate that the market roll-out will commence in early 2011," said IDC yesterday (22 December). It said that, if successful, the two companies are expected to sign a global agreement by mid-2011.

The deal shows that PepsiCo is seeking new ways to offer its beverages to consumers. IDC's 'The Answer' technology is essentially a bag-in-box concept for soft drinks. The company claims that drinks using the concept require no refrigeration and have an "extended" shelf-life.

IDC said its technology "is ideal for organic fruit and vegetable juices, isotonic sports drinks, dairy and soy, coffee and tea [and] nutraceuticals".