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US: PepsiCo rolls out Pepsi summer campaign

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PepsiCo has launched a summer advertising campaign for Pepsi in the US - the first for the brand in three years.

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'Summer Time is Pepsi Time', which features the Santa character, launched on Monday evening during the ABC viewing of 'The Batchelor'. Two adverts will be shown in rotation throughout the summer on prime TV and cable programmes in the country, the soft drinks and snacks giant said today (29 June).

The campaign will also feature radio, out-of-home advertising and social media platforms, including Twitter.

The first ad spot features music by Montell Jordan.

A spokesperson for PepsiCo told just-drinks: "The spot airing on television is the first of two spots. Stay tuned for more information on the second spot."

The spokesperson declined to detail financial details behind the campaign.

The first ad can be viewed below.


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