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PepsiCo has announced which brands will be stocked on JetBlue aeroplanes, since having replaced The Coca-Cola Co as the low-cost US passenger carrier's beverage provider.

PepsiCo has added the JetBlue logo to its 83-year-old Pepsi-Cola sign on New Yorks East River

PepsiCo has added the JetBlue logo to its 83-year-old Pepsi-Cola sign on New York's East River

The company said earlier this week Pepsi, Sierra Mist and sparkling flavoured water brand Bubly will all be available inflight on JetBlue routes. Sparkling water Aquafina will also roll out from next year.

In line with JetBlue's complimentary drinks policy, full-size cans of Pepsi, Bubly and Sierra Mist will be free to passengers.

In May, US media reported that JetBlue was to replace Coca-Cola with PepsiCo as its beverage partner. PepsiCo confirmed the reports this week.

As part of the tie-up, PepsiCo has added the JetBlue logo to the 83-year-old Pepsi-Cola sign on New York's East River. The temporary JetBlue logo sits underneath the larger Pepsi-Cola ad.

Reports today in New York media suggest some locals are not happy with the change to the sign, which was erected in 1936. Long Island City councilman Jimmy Van Bramer told the Wall Street Journal: "It's a pretty significant change to a pretty visible, iconic sign. Even if it's temporary, it shouldn't be there."

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Expert Analysis

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